Trip Advisors Official Site
U.S.Area servedWorldwideOwner(13.7%)Stephen KauferKey peopleStephen Kaufer, Co-founder and Chief Executive OfficerIndustryservicesHotel and flights booking, Vacation rentals, Restaurant finding, Travel guides$1.492 Billion in 2015Employees3,008 people as ofSubsidiariesTripAdvisor LLC, TripAdvisor Holdings, LLC, etc.Website,TripAdvisor, Inc. Is an American travel and restaurant website company that shows hotel and restaurant reviews, accommodation bookings and other travel-related content. It also includes interactive travel forums.Headquartered in, TripAdvisor is the largest 'social travel website' in the world, with about 315 million reviewers (active and inactive) and about 500 million reviews of hotels, restaurants, attractions and other travel-related businesses.
TripAdvisor was an early adopter of. The website services are free to users, who provide most of the content, and the website is supported by a hotel booking facility and an advertising business model. TripAdvisor booth at ITB Berlin 2014TripAdvisor Media Group operates 25 travel brands including TripAdvisor, Airfarewatchdog, BookingBuddy, Citymaps, Family Vacation Critic, GateGuru, Holiday Lettings, Independent Traveler, Jetsetter, lafourchette, OneTime, SmarterTravel, Tingo, Tripbod, VacationHomeRentals, Viator,. TripAdvisor operates websites internationally.History TripAdvisor was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka in February 2000. Kaufer has stated that the original idea wasn't a user generated social media site to swap reviews, 'We started as a site where we were focused more on those official words from guidebooks or newspapers or magazines. We also had a button in the very beginning that said, 'Visitors add your own review', and boy, did that just take off.'
Original financing was obtained from Flagship Ventures, the Bollard Group, and private investors.In 2004, the company was purchased by.In August 2005, IAC spun off its travel group of businesses under the name. Headquarters in Needham, MassachusettsIn April 2009, TripAdvisor launched its official site in China. Since then it has indexed about 20,000 hotels and restaurants information and customer reviews, and made top lists, becoming one of the biggest travel websites in China as of July 2011.In September 2010, SmarterTravel, part of TripAdvisor Media Group, launched SniqueAway (now Jetsetter), the first members-only site where each travel deal is endorsed by the people.
In March 2011, TripAdvisor informed all registered TripAdvisor members that an unauthorized third party had stolen some of TripAdvisor's email list and might use it to create spam messages. No passwords or other information was stolen. This happened shortly before many other companies reported similar thefts of the addresses on their email lists.In April 2011, it was announced that Expedia would split into two publicly traded companies by spinning off the TripAdvisor brand of travel sites.
According to Expedia CEO, the move 'allows the two businesses to be pure plays and to operate with the proper amount of focus to grow respectively'. The was completed in December 2011 with a public offering.According to a July 2011 PhoCusWright survey of 3,641 respondents, solicited at random through a pop-up invitation link on TripAdvisor.com and commissioned by Trip Advisor, '98% of participants found that TripAdvisor's hotel reviews accurately reflect the experience.' In 2012, TripAdvisor was reported to be the world's largest 'social travel website', with about 280 million unique monthly visitors.In April 2012, the company launched a connection to that lets users select reviews from people in their social graph.In October 2014, Trip Advisor released a new feature, 'Just for you', offering tailored hotel recommendations based on the user's preferences and search history on the site.
This feature mirrored the 'Tribes' feature launched on competitor site in 2013.In November 2018, the company incorporated a food-ordering and delivery service, into its restaurant listings. Revenue model According to its 2017 annual shareholder report, Trip advisor earns 43% of its revenues through its two most significant advertising partners, (its former parent company) and (a subsidiary of ), and their subsidiaries.It derives a substantial portion of its revenue from advertising and redirections. These include revenues from the sale of advertising, mostly through click-based advertising and, to a lesser extent, display-based and subscription-based advertising.
The company also has master advertising contracts with its advertising partners.Its advertisers usually depend on this advertising to generate sales leads, customers, bookings, or revenue. Click-based advertising revenue accounts for the majority of its advertising revenue. Its CPC pricing for click-based advertising depends, in part, on competition between advertisers. Its advertisers currently focus more on traffic volume rather than per-click profit.
Hence they do not reduce the CPC.Employment statistics As of 2017, Trip advisor employed 3,217 part time and full time employees, of whom 51% were located in United States. Acquisitions In May 2007, TripAdvisor acquired Smarter Travel Media operator of SmarterTravel.com and BookingBuddy.com;.com;.com; and Travel-Library.com.Also in May 2007, TripAdvisor acquired The Independent Traveler, Inc., publisher of.com and IndependentTraveler.comIn February 2008, TripAdvisor acquired, user-generated travel site in the U.K.In July 2008, TripAdvisor acquired, a travel website with reportedly about 1 million registered members and OneTime.com, a travel comparison site.In July 2008, TripAdvisor acquired a majority stake in FlipKey.com, a vacation-rental website. In October 2009, TripAdvisor purchased Kuxun.cn, China’s second-largest consumer travel site and hotel and flight search engine. Retrieved 2017-01-03. Retrieved 2017-04-26. ^ Schaal, Dennis (2016). Retrieved 15 June 2016.
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